logorama short film, h5 and Röyksopp video

If you haven't already watched the Oscar-winning Logorama, here you go! Car chases, gun battles, an earthquake, oil spill and other disasters all find their way into the 16 minutes of action-packed drama but the plot's not really the draw. It's what's used to create the 3D animated scene that's interesting: more than 2,500 logos, mascots and brand images of all kinds of retail products, corporations, companies, movie titles etc. How many can you spot?

This satire of corporate culture, American culture and mass consumerism won the Academy Award for Best Animated Short in 2010. I found the film at Vimeo today. It was posted by a co-owner of the company that produced the original music. [ if you're reading from a feed, click here to see videos ]



Logorama from Marc Altshuler (Human Music) on Vimeo

This short film was directed by the French animation collective H5 (François Alaux, Hervé de Crécy  and Ludovic Houplain). It was presented at the 2009 Cannes Film Festival 2009 and opened the 2010 Sundance Film Festival. All original music and sound design by human.


Take a look at this other animated piece from the same studio H5: a music video for Remind Me, a song by Norwegian electronic music duo Röyksopp. This one uses lots of diagrams, charts and  infographics (I love infographics!!) to illustrate a day in the life of a woman working in the City in London. Very cool!


Remind me video, Röyksopp


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Related links

* When Graphics Play Beyond Narrative: a review of Logorama by Mark Webster at Motionographer
* Logorama, a review by Adrian Shaughnessy at Design Observer
* Röyksopp videos on YouTube
* Cool Infographics
* Submit Infographics by Killer Infogarphics






by liberal sprinkles